Brand Strategy
Figuring out what a brand should stand for, how it should speak, and why people should care — from positioning to the messaging framework that everyone actually uses.
Senior Marketing Communications & Brand Strategist
shreya
shreya
badola
Creative campaigns, authentic storytelling, consistent measurement and crisis management.
Brands I've worked with
Colgate-Palmolive
Minimalist
Adfactors PR
Wit and Chai
What I Do
Strategy that shapes brands,
Strategy that shapes brands,
not just campaigns.
Fifteen years of working across agencies and in-house teams means I think in systems, not tactics.
Crisis Management
When something goes wrong publicly, the first 48 hours determine the outcome. Rapid response protocols, stakeholder communications, and a steady hand that protects what matters.
Content & Storytelling
Editorial planning, thought leadership for founders and leadership teams, media pitches, and podcast strategies that build a real audience — not just fill a content calendar.
CXO Positioning
Helping senior leaders show up credibly in public — LinkedIn strategy, media presence, speaking opportunities, and the personal brand work that opens business doors.
Selected Work
Campaigns built to last.
A handful of projects that show how strategy, creativity and measurement come together.
Social Media Campaign
#BringBackMcGrill
McDonald's India
A nostalgia-led social campaign that asked customers to demand a beloved product back. The brief became the launch — and #BringBackMcGrill went on to become the most sold chicken item in the range.
12M+
organic impressions
Brand Building
Hide Nothing
Minimalist
Established the brand's foundational identity and 'Hide Nothing' positioning. Launched an honest influencer programme with a mandatory 30-day testing policy — achieving an 80% organic posting rate, rare in the skincare category.
30%
share of voice growth
Crisis Management
Sentiment Turnaround
Adfactors PR
Orchestrated the communications response to a high-profile client crisis. Coordinated rapid stakeholder outreach, media messaging and monitoring — shifting public sentiment from 92% negative to 78% positive within two days.
48 hrs
92% → 78% positive
Experience
15+ years across India's most iconic brands.
Wit and Chai Group
Group Account Director
Feb 2025 – Present
Pune
Adfactors PR
Senior Account Director
Feb 2023 – Jan 2025
Mumbai
Minimalist
Director – Brand Management
Jan 2022 – Jan 2023
Jaipur
McDonald's India North & East
Senior Manager Marketing
Aug 2019 – Dec 2021
New Delhi
Colgate-Palmolive India
Assistant Manager, Corporate Communications
Aug 2016 – Aug 2019
Mumbai
Red Bull India
Communications Marketing Specialist
Mar 2013 – Aug 2016
Mumbai
DNA Newspaper
Correspondent & Copy Editor
Jun 2010 – Feb 2013
Mumbai
Get in Touch
Let's work together.
Have a project in mind or want to talk through how I can help? Drop a message and I'll get back to you.
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